Mehrabian’s Rule

No, 90% of Communication Isn’t Nonverbal. You may have heard this claim in seminars, self-help books, or even classrooms. It is catchy, it feels scientific, and it often goes unchallenged. Yet it is not true. The idea comes from a narrow set of studies by psychologist Albert Mehrabian in the 1960s, which were later misquoted … Read more